Tajimi Custom Tiles

LULLA

I IN Inc.

2024 | Kanagawa, Japan | Extrusion | Quantity 65m²

—— Please describe the shop and the concept behind the spatial design.

I IN Inc.

Lulla is the three-story residence of the owner of lifestyle brand Sea Room Lynn. It is situated in an impressive location overlooking Zaimokuza in Kamakura, providing a feel for the connection between ocean, beach and sky. I wanted to create a design that conveyed the dignified taste of the brand and its owner. From the layout to the materials, furniture and details, the space was created to include elegant, unique, majestic, soft and new elements. Original tiles were installed in the open bathroom that occupies around half of the third floor and feels connected to the ocean. The wet areas, including the shower room, vanity counter and bathtub, are seamlessly connected. In the same way that fashion is about enjoying designing with fabric and thread, the original tiles were made in pink and finished with yellow grout.

—— In which part of the space did you use tiles, and why? Out of the various materials available, why did you decide to use tiles?

I IN Inc.

The large bathroom windows showcase the ocean and sky, allowing sunlight to fill the space. I wanted to use materials with a sense of nature to match the natural light and scenery. I also wanted to express the cleanliness of the bathroom in a balanced manner and placed importance on the materials having a gentle touch. The tiles made by Tajimi Custom Tiles have a softness that allows you to imagine the soil being worked by hand. In the open space, uniform yet uneven tiles with gentle expressions link the washbasin, shower and bathtub as one.

—— When designing the tiles, what were you most particular about?

I IN Inc.

The plan was to use tiles for the entire bathroom and in order to make the complex and diverse forms of the floor, steps, walls and benches pleasing to the eye, a wide variety of special trims were made. Each and every tile had a slightly different colour, giving a gentle and unified feel to the space.

—— What are your thoughts regarding tiles as materials? Through the production process, did you discover anything new about tiles?

I IN Inc.

I had the impression that tiles were a homogenous material to be adhered to something else. However, each tile has its own character and I was particularly fascinated by how this is shaped by human hands as well as gravity, heat transmission and other earthly forces. It’s the first time I’ve had trim pieces made and I’m excited about their possibilities.

—— What was it like to produce your own original tiles in Tajimi? Please share your thoughts on the benefits of this process and any other observations you made.

I IN Inc.

Up until now, I had a strong impression that tiles were industrial products — mass-produced and mass-consumed. For this project, TCT carefully customised the tile colours. From the first prototype onwards, I felt that they really understood our design intent. They also clearly explained in advance what would and would not be possible and seemed to have a lot of experience dealing with irregular requests.