HINCE TAKASHIMAYA GATE TOWER MALL

“hince” is a “Mood-Narrative” makeup brand that expresses your full potential by building on natural beauty unique to you with its dense and rich colors. “hince” inspires you to have confidence in your beliefs and aspirations for a more passionate life. As per “hince” respects each individual’s own beauty, ceramic tile was interesting material to convey the brand identity to the “hince” TGM store in Nagoya. Though each tile looks all the same and has same sizes, while firing in the kiln with the glaze on, it cannot be exactly the exact same and has own identity in it. As we enhance the beauty of individuals and conduct mood narrative into the store identity, “hince” always tries to apply the local regional characteristic on the store design. We found that TCT was located near Nagoya and the materialistic of ceramic tile was interesting to contain the story of the “hince”.

The most part of “hince” Takashimaya gate tower mall store was covered with tiles. The reason why we used tile was mostly because it could convey the brand story indirectly by using tiles. We found that materiality of ceramic was very interesting. Because at first glance, the tiles have the same color and shape, but since they are fired in a high-temperature kiln, the size and color of the glaze are slightly different, and each tile has its own uniqueness.

We didn’t design the tiles directly, but it was very intriguing to use and apply the Kwangho Lee X TCT collaboration tiles into this store. We could have delivered the brand identity to customers in depth.

While working with TCT I found that tiles could have different textures by having different glazes once more. Also, by having variety of shapes we could create diverse designs not only limited as interior or exterior finish but could expend the usage more as a medium of art works.

It was professionally handled and precisely produced among the better understands of designer’s intention very well. So, TCT offers spacious room to depict what designers envisioned exactly.